Main causes of sensitive teeth

(a) Tooth enamel erosion that exposes the dentinal tubules. Caused by:
– Use of hard bristled toothbrush &/or abrasive toothpaste
– Frequent consumption of acidic food and beverages

(b) Gum Recession that exposes roots of teeth containing tubules that lead directly to nerve ends, triggering tooth pain. Caused by:
– Improper brushing with incorrect technique or too much pressure
– Gum disease due to plaque build-up around teeth and gums

Using Japan’s advanced dental technology, Systema Sensitive Toothpaste:
– Helps relieve sensitivity discomforts in 60 seconds¹ and is clinically proven to provide 24 hours sensitivity protection³
– Helps gently restores teeth’s natural whiteness by removing stains and preventing stain accumulation
– Helps kill 99.9% of bacteria⁺ that cause gum problems and provide 24 hours anti-bacterial protection^{^} and is clinically proven to help provide 4X gum care & 8X bad breath reduction*

¹Apply toothpaste directly at the sensitive area with you finger tip and massage gently for 1 minute.
²with 4 weeks of use.
³Based on Lion clinical test using toothpaste (containing Potassium Nitrate & Aluminium Lactate).
^*As compared to ordinary toothpaste.
^{^}With twice daily brushing.
⁺Based on Lion laboratory test. Systema Sensitive Toothpaste (Whitening) is proven in helping to kill 99.9% gum problem-causing bacteria. Gum problem-causing bacteria refers to bacteria inhabiting in the BioFilm – Porphyromonas gingivalis, Fusobacterium nucleatum, Veillonella parvula, Actinomyces viscosus. 

Lion Discovered Anti-bacterial Agent — IPMP that Kills Bio Film

There are more than 400 kinds of bacteria in your mouth. Bio Film, main cause of gum disease, is a nest of gum disease bacteria where multiple bacteria live by sticking to the gum surface, making it tough to kill. Left untreated, Bio Film produces toxins, causing red and swollen gums which leads to gum pockets and gum disease.