Cooking for the family and bonding with friends over home-cooked meals are some of the best enjoyments amidst our busy lifestyle. We value this and have extended the enjoyment even to dishwashing.

In line with Lion’s corporate philosophy to provide superior products that offers solution in the daily lives of people, Lion leads in with Smarter Living by introducing a range of ultra-concentrated product which sets a new performance standard in the dishwashing category.

Using proprietary Lion Japan Nano-Washing Technology, Mama Magica Ultra Concentrated Dishwashing Liquid penetrates and breaks down grease into 1000 times smaller size^# almost instantly at Nano level and is removed 6 times faster^{^}, sliding off like water effortlessly. It has an ultra-concentrated formula which require 6 times less washing dosage* and eliminates 99.9% harmful bacteria⁺, yet safe and gentle on hands.

⁺⁺Based on NielsenIQ Retail Audit as at MAT Dec 2020.
⁺Tested by labs in Japan
*Compared to Ordinary Dishwashing Liquid in Singapore
^{^}Compared to Other Concentrated Dishwashing Liquid in Singapore
^#Compared to Other Dishwashing Liquid in Singapore and “1000 times grease-breakdown effect” means breaking down grease into 1000 times smaller size